Ernit Logo

The World's First Goal-Driven Gifting Platform

ernit.app raul@ernit.app
Confidential  •  Pre-Seed 2026

Fitness Goals Have a 95% Failure Rate

Take New Year's Resolutions. By now, almost 9 out of 10 have already quit.

% STILL ON TRACK

100% 36% 20% ~12% ~5% January February March Today December

Source: Journal of Clinical Psychology | March 2026

Year after year, millions repeat this cycle: eroding self-confidence and reinforcing the belief that they simply "can't stick with it".

This Isn't Just a Motivation Problem.
It's a Health Crisis.

5.3M
preventable deaths every year
from physical inactivity
WHO
€80B
annual cost to EU healthcare
WHO
43%
of Portuguese adults are inactive
Eurobarometer

The cost of inaction compounds every year.

~5%
Success Rate
Alone, with no reward
76%
Success Rate
With social stakes + a real reward
Source: Dominican University, American Economic Journal
95% of people quit. The science says they don't have to.
Ernit

More Than a Gift.
A Reason to Succeed.

Ernit Landing Page

How It Works

1

Gift an Experience

Browse local experiences. Pick one, and empower a loved one.

Gift Experiences
Empower your friends
All
Adventure
Wellness
Creative
Adventure
Bouldering
Bouldering
€30
Surf
Surf Lesson
€35
Boat Tour
Boat Tour
€35
Kayak
Kayak Tour
€35
Outdoor Climbing
Outdoor Climbing
€40
Coasteering
Coasteering
€45
Dolphins
Dolphins
€50
Diving
Diving Baptism
€110
Tandem Jump
Tandem Jump
€139
Wellness
Sound Healing
Sound Healing
€25
Massage
Massage
€45
Breathwork
Breathwork
€45
Creative
Brunch Ceramics
Brunch & Ceramics
€35
Ceramics
Ceramics
€15
Tile Painting
Tile Painting
€40
Solidarity
Soon
Buddy Surf
Buddy Surf
€30
Senior Yoga
Senior Yoga
€18
2

Earn It

Check in, stay consistent, and unlock mystery hints along the way.

📍 Location Verified
Holmes Place
Campo Grande, Lisboa
AV. CAMPO GRANDE R. PROF. PRADO HOLMES PLACE
8m away
Check In
Checked In!
✨
Hint Unlocked!
From: João M.
6 of 9 pieces revealed
Awesome!
Gym Sessions
From: João M. · Week 3 of 4
Sessions this week
3 / 4
Weeks completed
2 / 4
MYSTERY EXPERIENCE
3 pieces remaining
🔥
11 Session Streak!
This week: 3/4 sessions
3

Claim the Reward

Goal crushed. Reward unlocked. Now go live it, together!

🏆
Goal Complete!
4 weeks · 16 sessions
100%
complete
Share to Feed
From: João M.
🎉
Your reward has
been revealed!
Surf Lesson
Adventure
€35 / person
Surf Lesson
Better Ride Surf School
Costa da Caparica
Claim This Experience
Browse other options
Booked!
🏄
Surf Lesson
Better Ride Surf School
DATE
Sat, 12 Apr
TIME
10:00 AM
LOCATION
Costa da Caparica
GUESTS
R
THE GIFT BECOMES A
Shared Memory
Pause
Replay
Animation starting

The Social Engine

⏳
2 days later
Maria goes to the gym
Pause
Replay

The Ernit Equation

Three proven behavioral levers, stacked for the first time.

€
Financial Stakes
Real money on the line.
+
Social Accountability
Someone invested in you.
Quitting = letting them down.
+
Tangible Reward
Mystery hints sustain curiosity.
The reveal keeps them going.
=
85%
Goal Completion
Industry 5%
Academic best 76%
Ernit 85%

Early Momentum

90 days. One market. Organic growth only.

50
Active Users
100% organic
Zero paid acquisition
€
€1.2K
Revenue
Paying customers
from day one
12%
Viral Coefficient
Gift receivers
became givers

Market Opportunity

TAM SAM SOM 1.8B Insufficiently active adults, globally 105M Europeans 20–45 wanting to move more 500K Target by 2028
CAGR
23%
Healthcare
Gamification

Commission-Based Marketplace

Two revenue streams. One recurring.

25%
Commission on every transaction
Experience Partners
Validated
€40
Avg Ticket
€10
Revenue / Sale
Gym Partners
Pipeline
€32
Avg Monthly Fee
€8
Recurring / Month

Transaction revenue funds growth. Recurring revenue drives valuation.

Competitive Landscape

Adjacent players exist. None combine all three levers.

Social stakes →
← Solo effort
Strava
Peloton
Ernit
Fitbit
MyFitnessPal
odisseias Smartbox
← No financial stakes
Real Financial Stakes →

Strava motivates with badges. Odisseias sells gifts. Only Ernit combines real money, social accountability, and tangible rewards into one engine.

Impact by Design

Every Ernit experience generates a measurable health outcome.

Gift Created
Giver funds a goal
Stakes Set
Real money locked in
Activity Verified
4-8 weeks of movement
Goal Completed
85% succeed
Reward Earned
Experience unlocked
500K
Beneficiaries
by 2028
4M
Activity Weeks
per year, tracked
Solidarity Experiences
Coming Soon
Every purchase funds adaptive sports and wellness for underserved communities. Personal goals become collective impact.
Adaptive Surf
Adaptive Surf
Surf lessons for people with disabilities
Senior Yoga
Senior Yoga
Wellness sessions for isolated elderly
1 goal
=
1 funded session
for someone who otherwise
couldn't access it
UN SDGs
Good Health
Reduced Inequalities
Partnerships

The Team

Two founders. Full-time. All-in.

Raul Márquez

Raul Márquez

CEO
MSc Applied Management (ISCTE)
4+ years in Finance (corporate advisory)
Business model design, investor relations, partnerships
Nuno Castilho

Nuno Castilho

CTO
BSc Computer Engineering (FCUL)
4+ years in full-stack development & 3D
Built the entire Ernit platform end-to-end, solo
Incubated at Unicorn Factory Lisboa

Full-time, based in Lisbon. Now ready to scale.

The Path Forward

H2 2026
Scale Lisbon
10,000 users · Gym partnerships live
2027
European Expansion
Key European cities · Seed round
2028
Series A Ready
Multi-market presence · Full platform
Pre-Seed Round
€500K
€100K
Product
€200K
Growth
€200K
Team & Ops
What your investment unlocks
10K
users in Lisbon by end of 2026
100K
weeks of verified physical activity generated
EU
expansion into key European cities

We're looking for impact-aligned investors who believe prevention is the future of health.

Ernit Logo
A fitness app
Prevention infrastructure.
ernit.app raul@ernit.app
Confidential  •  Pre-Seed 2026