The World's First Goal-Driven Gifting Platform

ernit.app raul@ernit.app

Confidential • Pre-Seed 2026

Fitness Goals Have a 95% Failure Rate

Take New Year's Resolutions. By now, almost 9 out of 10 have already quit.

% STILL ON TRACK

Source: Journal of Clinical Psychology | March 2026

Year after year, millions repeat this cycle: eroding self-confidence and reinforcing the belief that they simply "can't stick with it".

This Isn't Just a Motivation Problem.
It's a Health Crisis.

5.3M

preventable deaths every year
from physical inactivity

WHO

€80B

annual cost to EU healthcare

WHO

43%

of Portuguese adults are inactive

Eurobarometer

~5%

Success Rate

Alone, with no reward

76%

Success Rate

With a loved one + a real reward

Source: Dominican University, American Economic Journal

95% of people quit. The science says they don't have to.

Turn Fitness Goals Into
Social Commitments

Someone gifts you an experience — redeemable only when you hit your fitness goal.

Gift

A loved one picks an experience and sets your challenge

Earn

Complete your goal week by week with hints to keep you going

Celebrate

Goal met. Experience unlocked. Celebrate together.

We don't track fitness. We make keeping your word the reward.

Step 1: The Giver Chooses an Experience

Browse curated local experiences — spa treatments, ceramics workshops, adventure activities.

Choose an Experience

Browse a marketplace of curated local experiences — unique, meaningful, and motivating.

Set the Challenge

Define the fitness parameters. How many weeks? How many sessions? The giver sets the bar.

Send It With Love

A personal message accompanies the gift. The receiver is notified — the journey begins.

Step 2: The Receiver Earns It

Define a fitness goal, track progress, and uncover mystery hints along the way.

🎯 Set Your Goal

Define your fitness commitment — weekly sessions, target weeks, activity type.

🔍 Discover Hints

Each completed week reveals a mystery hint about your experience. Curiosity sustains motivation.

🏆 Unlock the Reveal

Complete all weeks — unlock the full experience reveal. Book it. Celebrate.

Step 3: Stay Connected, Stay Motivated

Givers follow progress on a social feed. The receiver knows someone is watching — and invested.

📣 Social Feed

Givers see weekly progress updates, session completions, and milestone celebrations in real time.

💬 Send Motivations

A simple message or reaction at the right moment can be the difference between quitting and pushing through.

👀 Accountability Effect

Knowing someone invested real money — and is watching — transforms personal discipline into social commitment.

Why 85% Succeed With Ernit

(vs. ~10% Industry Average)

💰

Financial Commitment Device

Real money (€30–70) is on the line. The giver has skin in the game. Walking away means wasting their gift.

👥

Social Loss Aversion

Quitting means failing someone who invested in you. Social stakes are higher than personal ones.

🎁

Progressive Reward

Mystery hints sustain curiosity week after week. The experience reveal keeps them coming back.

Early Momentum

Beta launched in Portugal — 3 months ago, zero paid marketing.

50

Active Users

Acquired organically

€1.2K

Early Revenue

Real transactions

85%

Goal Success Rate

vs ~10% industry

↑

Partner Network

Local providers joining

Measurable Health Impact

Every completed goal = weeks of consistent exercise. This is measurable preventive health.

48+

Weeks of Consistent
Physical Activity

73

Verified Exercise
Sessions

23

Social Accountability
Relationships

6

Receivers Who Became
Givers (Virtuous Cycle)

Growth Projection

Based on current 85% success rate

Scale	Goals Completed	Weeks of Fitness
50 users ● NOW	16	48 weeks
1,000 users	~700	~4,200 weeks
10,000 users	~7,000	~42,000 weeks
100,000 users	~70,000	~420,000 weeks

Commission-Based Marketplace

Simple, proven model. Revenue positive since beta.

🎁 Giver Pays
€30–70 avg

→

ERNIT
Takes 25%

→

📍 Provider Delivers
Receives 75%

01 Experience Purchases

25% commission on every experience sold through the marketplace.

€30–70
Avg ticket

25%
Take rate

€7.50–17.50
Revenue / sale

02 Gym Partnerships (Future)

GPS-verified gym sessions generate recurring commissions from partner gyms.

Gyms pay per verified visit. Ernit drives qualified, committed foot traffic — not tire-kickers.

Market Opportunity

Intersection of three massive, growing markets.

TAM 147M Fitness + E-learning
procrastinators

SAM 58.8M EU exercise
procrastinators

SOM 6M

Fitness $96B

Global fitness industry, growing 8% YoY. Retention is the #1 challenge.

Gifting $300B+

Global gifting market. Experience gifts are the fastest-growing segment.

Experience Economy $12B+

Millennials and Gen Z prefer experiences over things. This market is accelerating.

A Category of One

No existing platform combines goal-driven fitness with social gifting.

Community-driven Individualistic

Community Fitness

Strava, Peloton

Social but no real stakes

ERNIT

Community-driven

Goal-driven Gifting

Real money + social stakes

Fitness Apps

Fitbit, MyFitnessPal

Data tracking, no motivation

Generic Gifting

Odisseias, Smartbox

No goals, no accountability

Token / Gamification

Real Gifting

The Team

Complementary founders. Product-obsessed. Mission-driven.

RM

Raul Márquez

CEO

● MSc Applied Management

● 4+ years in Finance

● Business strategy & operations

NC

Nuno Castilho

CTO

● BSc Computer Engineering

● 4+ years in Programming & 3D

● Full-stack & product development

Impact Alignment

Ernit is a business built on measurable social impact.

3

Good Health &
Well-Being

Combating sedentarism through sustained motivation and social accountability. Every completed goal represents weeks of verified physical activity.

8

Decent Work &
Economic Growth

Creating qualified jobs and dynamizing local economies through our partner network of experience providers — small businesses that benefit from new, committed customers.

9

Industry, Innovation
& Infrastructure

Strengthening digital infrastructure and Portugal's startup ecosystem. Building novel behavioral technology that can scale across Europe.

The Path Forward

2026

R&D + Growth
Launch MVP in Portugal's major cities.
Select European city pilots.

2027

Launch "Ernit Yourself!"
Self-gifting mode. Continue
European expansion.

2028

Global Expansion
USA + Brazil. E-learning integration.
Target break-even.

The Ask

Pre-Seed: €500K

€100K

Product
Development

€200K

Marketing &
Growth